![]() Not only does communication take patience, it also requires that we listen to the needs and concerns of others it’s a two-way street. CommunicateĬommunication is the cornerstone of any great relationship. If you don’t look like you care about how you present yourself or the way you feel about your affiliation, it’s going to be difficult for your relationship to take root and bloom. In a lot of ways, this is like searching through your closet and picking out your best-looking outfit, getting a haircut and washing the car before you pick up a date for a nice night out. ![]() After all, affiliates’ sites are your first line of defense, and establishing trust and rapport with their visitors is vital. It’s important to remember that a program’s creative reflects not only on the quality of the program, but also on the quality of an affiliate’s site. Many affiliates judge the value of a program by the way its creative looks. It is important for an affiliate program to have fresh, well-designed creative in a variety of sizes and styles. I would like to share five essential tips that have helped me build successful and profitable relationships with my affiliates. I believe in my affiliates and, above all else, I believe that I should invest as much as I can into establishing quality affiliate relationships. The stronger a bond I create with my affiliates, the harder they will work for me. These two objectives are inexorably linked. I want to find someone with whom, in the end, I hope to make a successful match to ensure a long-term commitment.Īs an affiliate manager, I recruit people and companies to join my program, and these affiliates recruit others to join the site. I look for someone who knows that an affiliate relationship must be built on communication, and sometimes compromise. For instance, every day I search for someone special who shares my goals and is willing to work as hard as I am to reach them. I’ve managed affiliate relationships for a number of years, and I’ve come to realize that what I do for work feels a lot like dating. I manage affiliate marketing relationships for an online personals site. ![]() The answer is quite simple: As an affiliate manager, that’s my job. I’m not in it to make a match for myself, but to help everyone around me make a match. I spend all day helping others make meaningful relationships, only to come back the next day and start all over again. My life is busy, complicated and filled with people who are looking to me for advice on relationships. I’m looking for someone to share my life with. Ad Networks Advertising Affiliate Marketing Affiliate Networks Affiliate Recruitment AMI/AMR Business Models Columns Communications Communities Content Marketing Conversion Coupons Cover Story CPA CPA Networks Customer Empowerment Customer Experience Demographics Email Features Finance Fraud Industry Trends International Keywords Lead-Gen Legal Lifestyle Merchants Metrics Mobile mtadmin Operations Organic Search PPC Program Management RP Smart Grid Social Media Strategy Tools Video Website Design White Papers ArchivesĬonnection, communication and commitment are the cornerstones of a good affiliate marketing relationship.
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