Should my green credentials be a central pillar of my web design? Not only does this help you get your message out, it’ll tell customers from the moment they land on your website both what you do and that they can buy from you safe in the knowledge they’re avoiding damaging the environment. Instead, you could make your environmental credentials and the green nature of your product the main feature of your website design. ![]() ![]() If they’re especially important to what you do, it might not be enough to have a specific page talking about what you do for the environment, or have your green credentials hidden away in your social responsibility statement. If you’re in an industry or selling a product that is closely linked to the environment or environmental issues, you might need to focus on your green credentials on your website. ![]() Whether you’re selling electric cars, mass producing clothes, or selling products directly to consumers, the impact you have on the environment and the contribution you make to improving it is something you need to focus on as a business. One of the most vital is your environmental footprint and how what you do influences the world around us. While you need to ensure the quality of whatever it is you sell, there are many additional factors your audience will consider on top of this. Whatever products you sell, and no matter what services you provide, whether on a B2B or a B2C basis, there are many things people will look for before they decide to do business with you.
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